The current economic downturn is affecting everyone. It is becoming moredifficult to manage a business and to entice customers to spend money. Labels are crucial for pricing, promotion, pricing,addressing, and other business functions. Thereare many ways labels can be used to promote your product and save money, even
in difficult economic times.
Labeledfolders
To promote their products, many companies have usedfancy brochures. Brochures areprofessional looking and can be very effective. Brochures have many great benefits but they can also be verycostly to produce. They can quickly go the way of the trash.
Labeled folders are a great alternative to expensivebrochures. Although itmay not sound dramatic, custom labels can give your brochure a rich, elegant
look, especially when they are paired with the right folder color. Linen folders are very tactile and come in almost everycolor. A folder can be used to displayyour company logo. This is a cost-effective way to package products or company
information without the need to invest in expensive printing. This is especially helpful for companies who plan to changetheir logo. Labels can be quickly printed to reflect the new design, while
brochures take longer to modify.
PromotionalLabels
Many small businesses print large quantities ofcatalogs and store them until they are needed. One printing run may last for years and a lot of things canhappen in those years. Maybe you have tolower the prices or offer a discount to reflect your economy. Labels can be used to quickly and cheaply communicateinformation about your company or products.
Many printers offer quick roll or short run labels. Theseare usually one or two colors and can be printed in less than 24 hours. These labels are great forspecial promotions or catalogs. You canfind short run labels in hundreds of sizes and shapes. This makes them ideal
for catalogs or special promotions. Basedon the number of colors and size, labels can cost as little as $50 per 500. This is a small price to pay in order to increase sales orre-energize a promotion.
Multiple lots can also be printed to reflect differentmarket segments. Manyconsumers will search for deals so it is important to clearly and quickly
display your offers.
Old Information & Labeling Errors
Nearly every business has sent an item to press withan error at some point in their history. Evenafter endless proofreading, mistakes can still be made. Information can also become out of date, such as prices, phonenumbers and web addresses. Thesesituations can be especially frustrating if you have stacks of outdated
materials or brochures.
An opaque backing label can be used to cover incorrect oroutdated information instead of printing new collateral. It is ideal because theopaque backing blocks any outdated information from seeing through the label. The label is almost impossible to remove with strongadhesives. Most consumers will be content knowing the right information.
The green movement also benefits from using printedmaterials. Companiesthat refuse to be more environmentally-friendly are being criticized by many
consumers, while those that do are being praised for taking steps to save the
planet are often commended. A smallstatement could be added to the bottom of the label to express your commitment
to protecting the environment. This can be done by using labels to update
information rather than reprinting the whole brochure.
Labels can be used to help companies save money in manyways. It isvirtually unnecessary to spend a lot of money printing brochures or correcting
mistakes. Your business will reap thebenefits of custom labels. Customers canbenefit from corporate savings, which results in lower prices and higher sales.
